First of all here’s the story from Mashable.
Now I can understand wanting to come up with a more generalized storefront name to make people think of other things than just games, but this is a horrible name. When I think Android Market I think of a place I go to buy things, when I think Google Play I think a place to go and play games not buy things. If Google had rebanded the market Google Market than that would say what they want to say with Google Play, that you can buy something on the Google Market and use it across all out products be it phone, tablet, or computer. Google Play says WE HAVE GAMES!
Look at it from a business owners standpoint or just a high level managers standpoint, your thinking about dropping Blackberry and switching to either Apple, Android, or Windows. Ok now Apple isn’t compatible with all your Windows based business software so that’s not a good choice, Windows phone OS is built to work with Windows 8 and lets face it the company is more than likely upgrade to Windows 8 in the near future so a Windows phone is a good idea, now lets look at Android, ok Android has a lot of choice when it comes to phone models and carriers, plus they have lots of tablets and they are backed by Google which is good, but wait whats this? Google Play? So all that Google sells is games? Well I don’t want my employees just sitting around all day playing games, I want them working, I’m going with the Windows phone and the Windows MARKET!
When I think about what Google is doing I understand that they are just trying to sell to the teenage group, they have given up on the rest of the Android users and will now focus exclusively on the one sector that has no job and no income and will loose ground in market sales. I see Google Play becoming the Qwikster of Google and Android, and I think we all know how well that went for Netflix now don’t we.
Google if you feel you need to rebrand the Android Market then rebrand it the Google Market, this Google Play thing is just bad business.